arts of problem solving Audience insights from online analytics

As arts marketers, we each now have access to a vast range of online analytics. These include Google Analytics, email marketing system reporting and social media analytics such as our Facebook and YouTube Insights, Twitter data and reporting from social media dashboard tools such as Hootsuite.

How do we utilise this data to gain meaningful insights about our current and potential audiences?
In this informative and accessible webinar, Vicki Allpress Hill from The Audience Connection guides you through the clutter of available reports to find those that are most significant from the perspective of an arts organisation.

You will learn about:
• the key online analytics reporting tools you can have free access to;
• audience insights you can gain from online analytics;
• which questions you need to be asking of the data;
• 10 important reports and how to interpret them;
• some tips and tricks on report customisation;
• how to set up a monthly or quarterly report to report on this data.

Some new insights from the Optimiser Online Marketing Benchmarking study are incorporated as part of this webinar.

arts of problem solving Audience insights from online analytics
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